Google Positioning Correct? The 3 SEO Errors Not To Commit
If you are planning to build a website relying on a professional, this will surely have spoken to you about Google positioning and SEO (Search Engine Optimization). SEO is a set of strategies that allow a site to be found by users against certain keywords entered on web search engines, such as Google. It is essential that your site is optimized for this purpose. In this way you will be able to attract users, just when they are looking for a product / service that can meet their needs, encouraging them to turn to you rather than the competition.
Google positioning and indexing of your site: 4 essential points
The professional will surely have talked to you about positioning and indexing and you will have listed a whole set of tricks for the layout of the site’s contents, such as:
- Avoid repeating one or a limited number of keywords in the same text (keyword stuffing )
- Balance text and images, avoiding, as is usual, inserting too much text and a few images (or icons)
- Upload original content that increases the involvement of its users, especially by avoiding copying entire paragraphs from other sites
- Publish new content on a frequent basis, avoiding not updating your site for long periods
Strategies of this type are those most commonly shared by professionals with their customers, given their practical nature and the possibility of applying them when inserting content, which is often done by the customer himself, when fully operational.
Google positioning and SEO strategies: most common errors in the design and implementation of the site
However, SEO strategies should also be weighted and applied in the design and implementation phases of the site. Indeed, it is precisely in these two phases that mistakes can be made that will damage the reachability of your site once it is up and running.
Error 1: desktop or mobile site?
The first mistake you can make is not asking yourself at all, or at least answering superficially, to the question “what will be the process of acquiring leads / prospects / clients of my site?” There are sites, especially in the B2B environment, for which optimal acquisition processes require web implementation. Other sites, such as TripAdvisor, have a very strong mobile connotation: in the specific example, TripAdvisor must allow users to find a pleasant place while they are on vacation and are visiting a new city. Giving a well thought out answer to the above question allows you to apply the appropriate design methodology.
- Desktop first : this methodology aims to detail the desktop experience starting from the maximum resolution and inserting the graphic elements useful to implement all the desired features, then move on to the design of lower resolutions, hiding graphic elements while trying to support the greater number of features. It therefore means designing and optimizing desktop processes, before moving
- Mobile first: this approach to design initially focuses on the basic functionalities and the most important contents useful for mobile, to then introduce features and extra content, incrementally, for increasingly higher resolutions. It therefore means designing and optimizing mobile processes, before desktop. It is a methodology that puts a strain on designers and UX experts in defining particular aspects of the site such as navigation menus, images (it is necessary to take into account the small size of the screen), user experience on the various pages, and speed of loading pages. (Studies show that every second of loading consumes 7 percentage points in user conversions).
Considering that today the user mainly uses mobile devices to navigate, Google has recently changed its scanning algorithm leading it to prefer first (but not exclusively) the mobile version of a site. A site optimized for mobile devices can therefore achieve an excellent Google positioning.
But be careful, what is written in this paragraph does not mean that you must necessarily design sites optimized for mobile. It means thinking about the acquisition strategies you want to implement and design your site following the most appropriate methodology of the two reported.
Positioning Google and SEO: error 2, neglecting performance
Another serious mistake that can be made at the design stage is to overlook or underestimate performance. In an era in which time is less and less it is necessary that those who design a site are focused on page loading times and apply Performing Design principles. In fact, today that life is becoming more and more hectic, mobile is increasingly gaining ground as a tool to consult sites and users have now been spoiled to have what they want when they want it: a machine ready outside the door thanks to services like Uber, a new restaurant to try and certified by hundreds of users thanks to services like TripAdvisor. And, possibly, they want it right away.
Positioning Google and SEO: error 3 … do not correct the “errors” generated in the development phase
The following are aspects that are often overlooked during the development phase of a website:
- Set rules to redirect web pages that return a 4xx error (e.g. error 404) to one or more courtesy pages
- Monitor and correct 5xx errors, which indicate the server’s inability to manage user requests
- If a page includes both HTTP and HTTPS content, all HTTP content must be entered under HTTPS; furthermore it is necessary to avoid links pointing to HTTP pages, starting from HTTPS pages
- Ignore the errors introduced in the code in CSS style sheets
A useful tool to protect yourself from this type of error is the W3C validator that analyzes a web page and reports all the errors present in it. Obviously not all the errors reported by the W3C validator impact the SEO in the same way.
Google and SEO positioning: now you know that there are not only the contents to be optimized
Although the concept of SEO is mainly associated with the content editing phase (with concepts such as keywords, content length, head management and correct link management), we have shown with this article how SEO is an aspect on which a professional and web specialist must keep focused throughout the entire website development cycle, from design to implementation, even before the content entry stage, when the site is now well defined and ready to go online.
Joe Dane is a professional paid Wikipedia editors and associated with leading wiki page creator agency from five years. She has unmatched expertise of writing SEO articles for the businesses that want to have their google search rankings on the top. She has contributed to more than hundreds of wiki pages and written articles for many individuals and businesses throughout.